Heineken Icone Pure

Heineken and French designer ORA-ÏTO teamed up again after previous collaborations. Back in 2002 ORA-ÏTO received the ‘oscar for the best packaging’ for his aluminum Heineken bottle. The outcome of the latest collaboration is a new limited edition set of 100% sustainable aluminum bottles; the Icone Pure.

The new bottle is white with a green dotted inscription and featuring the iconic green logo of Heineken on the front and back. The packaging is successful in branding the bottle as “pure” and “green” while still maintaining the aesthetic of the Heineken brand. 

ORA-ÏTO is the brand name of the designer Ito Morabito. Ito Morabito describes his style as simplexity. He says, 'All my designs look very simple, but I can tell you it is very complex to make it happen.'

Thanks to Minimalissimo for the info and photos!