Nike Air Max 90 Sneaker Advert Tutorial

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I eventually got some spare time to finish this tutorial. It's an awesome and useful tutorial! I especially like the part about teaching how to draw and customize the wavy lines, and how to use a variety of lighting effects in Photoshop. Click here if you want to learn this tutorial.

Creative Heineken Beer Ads

Heineken has always been one of my favourite companies for advertising. Their advertising is at times so simple and yet so powerful. The followings are the most creative and unusual advertising campaigns for Heineken beer.


Heineken Christmas Tree
A giant christmas tree was made with 1000 Heineken beer bottles in front of the Nanjing shopping mall in Shanghai. Click here for more info.


Heineken Beer Billboard
This outdoor campaign from Heineken in Amsterdam is an example of how an innovative idea can have a huge impact in a traditional approach. Click here for more info.


Heineken Rugby Shirt
Heineken: The official beer for Singapore Rugby Sevens. Click here for more info.


"Don't Drink and Drive" Heineken Ad
When you drink your reaction time slows down. Heineken: Don't drink and drive! Click here for more info.


Heineken Pizza Boxes
Heineken: "Made to Entertain" advertisement. Pizza boxes were cleverly used to promote Heineken beer. Click here for more info.


Heineken CDs
Heineken: "Made to Entertain" advertisement. Stack of music CDs was cleverly used to promote Heineken beer. Click here for more info.


Heineken Snow Ad
Heineken beer helps relax after skiing and snowboarding. Click here for more info.


Heineken Cities
Heineken is presented as the beer of choice for a Fresher World, with the cityscapes of Paris, Manhattan and Rio de Janeiro illustrated with Heineken bottles, cans and cartons. Click here for more info.


Heineken Chart
A creative chart used to promote Heineken beer. Click here for more info.


Heineken "Bottoms Up" Ad
Two bottles of Heineken upside down! The idea of a sexy woman long beautiful legs makes your mouth water and makes people craving a cold Heineken beer. Click here for more info.


Heineken: Drink the Music
This campaign has presented Michael Jackson, Ozzy Osbourne and Elvis Presley in a unique avatar. The print advertising campaign while aiming youth customers has used the fame of these pop stars in order to reflect its natural association with music. Click here for more info.


Seen+Noted: Directions to a Heineken
Leo Burnett, Bangkok, wanted an eye-catching promotional idea to launch the Heineken GreenSpace Beer Park located on the rooftop of the CentralWorld Plaza in Bangkok. THe agency created 'green men' and formed them into the shape of the Heineken bottle and used it as a directional installation that pointed to the location of the bar day and night. Click here for more info.