Creative Heineken Beer Ads

Heineken has always been one of my favourite companies for advertising. Their advertising is at times so simple and yet so powerful. The followings are the most creative and unusual advertising campaigns for Heineken beer.


Heineken Christmas Tree
A giant christmas tree was made with 1000 Heineken beer bottles in front of the Nanjing shopping mall in Shanghai. Click here for more info.


Heineken Beer Billboard
This outdoor campaign from Heineken in Amsterdam is an example of how an innovative idea can have a huge impact in a traditional approach. Click here for more info.


Heineken Rugby Shirt
Heineken: The official beer for Singapore Rugby Sevens. Click here for more info.


"Don't Drink and Drive" Heineken Ad
When you drink your reaction time slows down. Heineken: Don't drink and drive! Click here for more info.


Heineken Pizza Boxes
Heineken: "Made to Entertain" advertisement. Pizza boxes were cleverly used to promote Heineken beer. Click here for more info.


Heineken CDs
Heineken: "Made to Entertain" advertisement. Stack of music CDs was cleverly used to promote Heineken beer. Click here for more info.


Heineken Snow Ad
Heineken beer helps relax after skiing and snowboarding. Click here for more info.


Heineken Cities
Heineken is presented as the beer of choice for a Fresher World, with the cityscapes of Paris, Manhattan and Rio de Janeiro illustrated with Heineken bottles, cans and cartons. Click here for more info.


Heineken Chart
A creative chart used to promote Heineken beer. Click here for more info.


Heineken "Bottoms Up" Ad
Two bottles of Heineken upside down! The idea of a sexy woman long beautiful legs makes your mouth water and makes people craving a cold Heineken beer. Click here for more info.


Heineken: Drink the Music
This campaign has presented Michael Jackson, Ozzy Osbourne and Elvis Presley in a unique avatar. The print advertising campaign while aiming youth customers has used the fame of these pop stars in order to reflect its natural association with music. Click here for more info.


Seen+Noted: Directions to a Heineken
Leo Burnett, Bangkok, wanted an eye-catching promotional idea to launch the Heineken GreenSpace Beer Park located on the rooftop of the CentralWorld Plaza in Bangkok. THe agency created 'green men' and formed them into the shape of the Heineken bottle and used it as a directional installation that pointed to the location of the bar day and night. Click here for more info.

SHIPS x Glenroyal x Victorinox Swiss Army USB Knife

Japanese retailer SHIPS collaborates with leather goods Glenroyal and multi-tool purveyors Victorinox to produce a superior Swiss Army knife. The multifaceted knife is stored in a Glenroyal leather bound case. The most intriguing fact about the knife is that it has a USB thumb drive. The USB thumb drive stores up to 4GB which makes this knife even more relevant in a modern world. Available now at SHIPS.

Thanks to Hypebeast for the info and photo!

Coarsetoys "False Friends" Series

Coarsetoys unveils their long anticipated “False Friends” series, a set of two original vinyl statues. The release incorporates key coarse characters ‘paw!’, a monkey cross rabbit, and ‘noop’, a human like being, as they portray another episode in the ongoing coarse story. The German artist duo behind coarse, once again showcase their distinctive aesthetic. Their forms are dominated by smooth curves, hard lines and sharp edges, combined to point of a unity. In past years, coarse has become renowned for its definitive style, its meticulous attention to detail and the vivid dreamscapes painted by its story line.

This rare edition includes ‘the colossal paw! and a freshly hatched noop, robed in his heavenly soft paw! suit.’ The 13” vinyl pair comes in glowing spring colors, put to sleep between two cotton pillows, every one embroidered with the individual running number. Safely packed in a hand crafted wooden box with a monkey rabbit nose handle and enclosed with a rubberband. Limited to 200 pieces with retail set at HK $4388 (Approx. $520 USD), the set will become available on January 7th, 2010 through Coarse HK and other select retailers. A limited Christmas pre-sale through Coarse HK online store will begin on December 10th. 2009 (Open for 24 hours with a shipping date of January 4th).
Thanks to Hypebeast for the info and photos!