Puma has teamed up with America designer Yves Béhar from Fuseproject to redesign the shoe box. They suggests to the consumers to think about sustainability with an eco-friendly packaging. After 21 months, 2,000 ideas and 40 plus packaging prototypes, the team finally came up with this 'Clever Little Bag' solution which combines the two packaging components of any shoe sale – the bag and the box – with high-tech ingenuity. It's not only reduces materials but also shipping costs.
The bag tightly wraps an interior cardboard scaffolding – giving it shape and reducing cardboard use by 65%. Moreover, without that shiny box exterior, there's no laminated cardboard (which interferes with recycling). There's no tissue paper inside. And there's no throw-away plastic bag. The bag itself is made of recycled PET, and it's non-woven – woven fibers increase density and materials use – and stitched with heat, so that it's less manufacturing intensive.
Puma estimates the impact of this design will slash water, energy, and fuel consumption during manufacturing alone by 60% – in one year, that comes to a savings of 8,500 tons of paper, 20 million mega joules of electricity, 264,000 gallons of fuel, and 264 gallons of water. Ditching the plastic bags will save 275 tones of plastic, and the lighter shipping weight will save another 132,000 gallons of diesel.
The roll-out is planned for next year. After that? Hopefully, the design will become ubiquitous. Also go to check out Fuseproject and PumaVISION for more info!
The bag tightly wraps an interior cardboard scaffolding – giving it shape and reducing cardboard use by 65%. Moreover, without that shiny box exterior, there's no laminated cardboard (which interferes with recycling). There's no tissue paper inside. And there's no throw-away plastic bag. The bag itself is made of recycled PET, and it's non-woven – woven fibers increase density and materials use – and stitched with heat, so that it's less manufacturing intensive.
Puma estimates the impact of this design will slash water, energy, and fuel consumption during manufacturing alone by 60% – in one year, that comes to a savings of 8,500 tons of paper, 20 million mega joules of electricity, 264,000 gallons of fuel, and 264 gallons of water. Ditching the plastic bags will save 275 tones of plastic, and the lighter shipping weight will save another 132,000 gallons of diesel.
The roll-out is planned for next year. After that? Hopefully, the design will become ubiquitous. Also go to check out Fuseproject and PumaVISION for more info!
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