The new bottle is white with a green dotted inscription and featuring the iconic green logo of Heineken on the front and back. The packaging is successful in branding the bottle as “pure” and “green” while still maintaining the aesthetic of the Heineken brand.
ORA-ÏTO is the brand name of the designer Ito Morabito. Ito Morabito describes his style as simplexity. He says, 'All my designs look very simple, but I can tell you it is very complex to make it happen.'
Thanks to Minimalissimo for the info and photos!